What is ransomware?
Ransomware is a type of malicious software used to block access to your computer system. While your computer is being held captive, you are unable to access windows, your files, and your apps. It encrypts your files and holds your computer system hostage until a “ransom” is paid. In the past, attackers demanded a couple hundred dollars, but now the payoffs can be upwards of $20,000! Even after a sum of money is paid, there is no guarantee that the encryption (malware) will be removed. You can be exposed to this type of malware through suspicious emails, links, downloads, pop-ups, and other content from unsafe senders or websites. Continue reading
Paladin has joined with Avalara to make taxes less taxing.
AvaTax by Avalara simplifies your tax obligations by combining real-time tax calculation and fully automated sales tax compliance for your business. AvaTax is based in the cloud, so with every change to tax laws or rates, your business is always collecting the right tax at the right time.
If you ship or deliver products, AvaTax uses the most current U.S. Postal Service approved address data to verify the delivery address before tax is calculated and ensure Continue reading
Credit card security breaches at large retail companies are headline news. Public relations departments, lawyers, and consultants spring into action to control damage to the company’s image. You might be surprised to know that 80% of all attacks are directed at small to medium-sized businesses. A data breach can cost you thousands in fines and penalties, ruin customer confidence, open your company to litigation, and prevent you from running your business. To make matters worse, as of October 1, 2015 the liability for fraudulent purchases lands squarely on the shoulders of the merchant. Continue reading
Company: Butler Lumber, Pipe, and Stone
Owner: Ron Star
Location: Maynard, MA
Years in Business: 43
Butler Lumber, Pipe, and Stone is a family-owned business located in Maynard, Massachusetts, 25 miles west of Boston. In addition to lumber, pipe, and stone, they carry a variety of hardware, tools, and complete septic systems.
Being a local business with a long history in the community sets them apart from their competition. Great customer service, quality products, competitive pricing, and a staff with deep product knowledge, keep their customers coming back year after year. Continue reading
Considering a rewards program at your business but don’t know where to start?
One of the many benefits to being a client of Paladin Data is access to our Rich Rewards customer loyalty program. We make it easy to get your program up and running:
- Royalty free program with no annual fee
- One time set up charge
- Membership cards, key tags, signage, application forms; everything you need to run your program is affordable and available on the Paladin web store.
- Custom branding available
As a tribute to our ongoing efforts to make credit card transactions as secure as possible for their clients,Paladin Data Corp has been recognized by Vantiv payment processing for participation in the “Race to 100” competition. Points were awarded to participants for meeting a variety of requirements including:
- Quality Integrated Reseller (QIR) certification
- Payment Application Data Security Standard (PA-DSS) certification
- Creation of events, marketing materials, and webinars promoting increased security solutions to customers.
- Adding new secure payment processing customers
The great promise of any technology is to somehow enrich our lives — to make us more efficient, productive, and connected, allow us to explore new things, or to have more inventive ways to spend our leisure time. The internet has given users access to amazing amounts of information. Mobile devices connect users to that same information anywhere, anytime. In order to take advantage of our increasingly connected world, it’s important to embrace the idea that technology is here to stay and to figure out a way to make it work for you. Continue reading
There are many reasons why you might want to pick up and learn a new piece of technology. Perhaps you want to learn a new skill, do a job more efficiently, or have a better way to stay in touch with friends or family. The piece of technology you choose may be able to do a lot of things. You probably don’t need to master each and every one. You may only need to acquire enough knowledge to accomplish a short list of tasks. After all, you don’t have to know how to build a watch to tell time. Continue reading
You have probably seen cross-promotions before. A McDonalds Happy Meal often comes with an action figure related to the newest Disney movie. You have heard phrases like, “official candy bar of the NFL” or “official soft drink of major league baseball.” These are examples of how well-known companies work together to increase their reach into each other’s markets. Cross-promotions allow companies to share the cost of the promotion and benefit from the reputation and credibility of their partner. Continue reading
“A brand for a company is like a reputation for a person.”
The Big Deal of Branding
Branding is not a single component. It is a story… the tale of your offerings and relationships, your culture and values. In this new world of price-matching, customers are still willing to pay for the consumer experience. Your branding tells them what you have to offer and why they should come through your front door. Continue reading