Turn Shopping Habits into Profits

Turn Shopping Habits into ProfitsHave you ever studied how customers shop in your store? Observing your customers’ shopping habits may reveal some areas where you can maximize your profits with a few simple changes to your store’s operations.

Shoppers who anticipate long wait times buy less

Researchers at Duke University recently studied how waiting in line affected buying behavior by comparing line length with loyalty card data that tracks purchases over several months. They found that the perception of long wait times could be a deterrent even if wait times were not actually long. So a pooled longer line (say 9 people) being served by 3 employees was perceived as being a longer wait than having three single lines of three people, each served by a single employee. However, pooled lines may be more efficient, since multiple lines could result in an empty line if customers do not switch lines.

The study also found that customers who care more about low prices are less concerned about waiting in line, while those who are not as price-conscious care more about long wait times.

How can you use this to your advantage? When offering a promotion that appeals to price-sensitive customers, you could place these items where lines tend to be longer. More expensive items could be placed near a checkout area that typically has multiple, shorter lines.

Of course, having a user-friendly, intuitive point-of-sale system also speeds up checkout times and improves customer relations. And a simple acknowledgement from an employee when the customer steps in line works wonders for keeping shoppers in line long enough to make a purchase.

Give customers a place to put impulse buys

Turn Shopping Habits into ProfitsShoppers are often carrying phones, drinks, purses, coats, children, and more when they enter a store. Thinking she just wants one thing, a customer may not grab a cart at the front of the store. As she walks through the aisles looking for that single purchase, she sees several other items she needs, but doesn’t have a place to put them! That temptation to make an impulse buy is suppressed and you’ve lost a sale.

A simple solution is to place baskets at the ends of aisles and other various locations in your store. You can also train your employees to offer carts or baskets to customers who are juggling a number of items, or have them offer to take the items to the checkout line for them while they continue to shop.

Social analyst Paco Underhill, author of Why We Buy: The Science of Shopping, was asked to help a struggling business. When he suggested that employees hand out baskets to any customer carrying three or more items, sales rose instantly. Underhill explains, “because people tend to be gracious when someone tries to help, shoppers almost unanimously accepted the baskets.”

Keep an eye on how customers enter your store, and how they shop. Try to spot the little inconveniences and problems, and offer solutions. Customers will sense that they matter and will reward you with increased loyalty and business.

Invoice Reprints from Invoice / Quote Module

Invoice Reprints from Invoice / Quote Module Paladin data corp pos systemInvoice reprint ability has been added to the Paladin POS Invoice / Quote module. To access this new feature select F1 Advanced Lookup, page up or down (or click) on the History tab. Hopefully everyone is aware of the immense capability in this area. A quick over view:  This section allows you to find:

  • Everything a known customer has purchased
  • Every customer that has purchased a specific inventory item
  • One specific invoice in its entirety (i.e. scan the bar code on the bottom of the receipt)
  • Or a list of every time one customer has purchased a specific item

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Paladin’s Top 5 Pharmacy Point of Sale Features

Paladin’s Top 5 Pharmacy Point of Sale Features  paladin data corp pos systemWhat is Paladin Point of Sale?

Paladin Point of Sale is a straight-forward software that manages your inventory, cost, and margins without wasting your time. Paladin Data Corp specializes in point of sale software created for pharmacies, hardware, and retail stores. Learn more about Paladin Data Corp.

As you know, running a pharmacy involves many complex procedures and requirements. Paladin’s Point of Sale solution simplifies the job by embedding complicated processes into your point of sale system while keeping the software easy to use. Paladin’s top 5 pharmacy point of sale features are listed below.

  • Pharmacy System Integration
  • Compliance
  • Inventory Management
  • Electronic Data Interface (EDI)
  • Filled vs. Picked-up Reports

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Paladin Mobile Access

Paladin Mobile Access paladin data corp pos systemImagine you’re at a trade show. Before you are a display of items you plan on selling in your store. Instead of sifting through files or calling the office to find out what you’ve paid for the items in the past, the information is at your fingertips. Paladin Mobile Access makes trade shows simpler by giving you immediate access to your information (and getting rid of the file cabinets).

It would be convenient to access your store information while on the road. This is exactly what we had in mind when creating Paladin Point of Sale’s mobile app. With Paladin’s mobile application you forgo calling your store for a checkup. Instead, you simply view the numbers on your phone or tablet.  Check in with mobile access to your store and save yourself the trouble of calling in. Continue reading

Invoice Reprints from Inventory

Invoice Reprints from Inventory paladin data corp pos systemInventory’s Recent Sales History Viewer has a significant new feature.  Double click any line of the displayed sales history and a copy of the original invoice is generated for you.  Back office and accounting machines will generate a PDF of the original event.  Sales terminals will generate a PDF or a receipt paper printed copy depending on the settings chosen for the receipt paper reprint feature detailed in Features – Build 8278. Continue reading

Invoice Reprints to Receipt Printer

Invoice Reprints to Receipt Printer paladin data corp pos systemAny terminal equipped with a receipt printer will is now capable of invoice reprints to their receipt printer.  Historically invoice reprints from the Customer module’s Customer Friendly History Viewer have generated a PDF copy of the invoice that could be viewed, emailed and/or printed on that terminal’s laser report printer. Continue reading

Cash Drawer Control for Zero Dollar Sales

Cash Drawer Control for Zero Dollar Sales paladin data corp pos systemZero dollar sales are becoming more common in today’s business world.  Whether it is a zero dollar co-pay or a defective exchange, zero dollar transactions occur.  Paladin POS has always delivered tight cash drawer management control allowing you to manage what type of payments will open the cash drawer. Continue reading

Updates to the Paladin Access Template Library

Updates to the Paladin Access Template Library paladin data corp pos systemSeveral new Label, Tag, Sign and Report templates have been added to the Paladin POS Access Template Library.

For details as to the content and formatting of all Paladin POS templates, turn to our master Label, Tag, Sign and Report “LTSR” Catalog.  The current version, dated 27-May-14, is available from the Paladin Customer portal or simply CLICK HERE.  Our LTSR catalog provides pictures of the output from all templates along with details of information displayed and compatibility with various printing methods and paper stock. Continue reading

Class and Subclass Control Added to EDI

Class and Subclass Control Added to EDI paladin data corp pos systemOccasionally stores wish to block incoming Class and Subclass data from their EDI suppliers.  This build of Paladin POS provides this new control.  You may find this new control under File – Setup – Supplier – Update Classes group box.  A simple Yes or No radio button allows you to turn off updates to both Class and Subclass for any particular EDI supplier you desire.  Remember to click Save after your selection change. Continue reading