2017 Paladin User Meeting

Registration has begun for the 2017 Paladin User Meeting and you absolutely will not want to miss it.

Your Experience Is Welcome

As a retail professional, you have unique insight into how your business functions and what it would take to make it run better. User meetings present a rare opportunity to share your know-how with other Paladin users. You’ll learn how others have overcome real world challenges in their own retail environment and acquire valuable insight from Paladin’s retail experts.

Tools for Your Toolbox

Over the course of two days, Paladin’s retail experts conduct a series of informative classes designed to help attendees discover features within Paladin Point of Sale, understand the benefits, and apply this new knowledge to real life situations. Here are a few examples.

Even without a crystal ball, Paladin Point of Sale can reliably predict the future. The Suggested Order Report uses your store’s past sales history to determine which items customers will be looking for in the weeks to come. You’ll stock the proper depth of inventory and satisfy upcoming demand without tying your money up in overstock. Business Alliance Executive, Charles Owen will show you how to get the greatest benefit from the Suggested Order Report and unveil other tools within Paladin’s Market Driven Inventory ManagementTM will help you find items that have been sitting in your store for, well, way too long. Recover your investment and put that cash into products that will make you money. Charles might not be a fortune teller, but he might just help you increase your personal fortune.

How would you like to automate all the price changes for your next sale? With PromoBuilderTM you can specify which items are going on sale and when price changes should take place, PromoBuilder does the rest. When the sale is over, PromoBuilder returns all prices back to normal. But there’s so much more. Account Manager Chad Klein will show you how to put everything, from a few items to an entire department, on sale with a few mouse clicks using PromoBuilder. Forty minutes with Chad will save you hours of prep time before your next sale.

We run a tight ship here at Paladin. Information on projects under development is generally given out on a “need-to-know” basis. Software developers are clever, crafty, and proudly adhere to their vow of clandestine confidentiality. Paladin founder and CEO, Dan Nesmith will give user meeting attendees a rare look at upcoming innovations that will be added to Paladin Point of Sale in the near future. This will also be your opportunity to make suggestions directly to the top executive about the things you would like see in future releases.

Things to Think About

User meetings aren’t just about tools and features. Other topics include:
Strategies you can use to improve your store’s earnings and expand into new markets
Best practices to keep Paladin running smoothly
How to use the new Help Portal to learn how to do just about anything in Paladin Point of Sale.

Your Home Away from Home

Nestled along the banks of the Deschutes river, The Riverhouse on the Deschutes will host this year’s Paladin User Meeting. The Riverhouse has been a fixture in Bend for over 40 years and has recently completed a 10 million dollar, top-to-bottom renovation that included upgrades to guest rooms and the convention center. Currents, a Pacific Northwest themed restaurant in the center of the hotel, was completely updated. Diners will enjoy indoor seating near the fireplace or outside on the newly appointed patio area overlooking the Deschutes River. The patio is equipped with fire tables and space heaters so patrons can dine and relax outside on cool Bend evenings while enjoying the sounds of the river.

No need to wonder what or where you’re going to eat while you’re here. As a user meeting participant, you’ll be treated to a breakfast and a lunch buffet each day of the user meeting. A welcome dinner on Thursday, April 20th is also included and will take place at Currents. You can choose one of three delicious entrées when you register for the user meeting.

Sign Me Up!

To register for the user meeting or get more information, go to the Paladin User Meeting registration page.

After you submit your information, you will receive a confirmation email with instructions that will allow you to take advantage of the group rate for lodgings at the Riverhouse on the Deschutes. Attendance is limited to 50 people, so signing up early!

The 2017 Paladin User Meeting is an excellent opportunity to meet people, like yourself, who value new perspectives and are interested gaining the knowledge necessary to successfully navigate changes in tomorrow’s retail environment.

Great classes, great people, great food, and a warm, comfortable place to lay your head. To top it all off, you get to visit Bend, Oregon. It doesn’t get much better than that.

Building a Successful Sale

Sales promotions are one of the most powerful marketing tools available to any retailer.

By definition, a sale is supposed to influence the consumers’ buying behavior by incentivizing them to come to your place of business to receive a predetermined benefit during a specified period of time.

The benefit to consumers can take many forms. It could be a free gift, a reduced price on specific items, an added value (buy one, get one), an opportunity to support a local charity or organization, a chance to see a new product, etc.

If all goes well, a sales promotion will have a positive short-term influence on sales. The long-term benefit of a successful sale is to attract new customers to your store that will, hopefully, become repeat customers.

Here are a few things to consider to make your next sale a success.

What is Your Intent?

Do you have a particular goal you are trying to reach with your sale? Are you trying to attract first-time customers or re-engage with current customers? Are you announcing a new product or service? Are you trying to build traffic during a slow season or day of the week? Being clear about what you are trying to accomplish will help you determine how you reach out to your intended audience.

The Value of Your Proposition

If your promotion doesn’t offer sufficient value to make customers step out of their routine to come to your store, no amount of planning and promotion will make your sale a success.

You could slash the price of a desirable item to drive traffic through your door, but why do that if there isn’t some reasonable expectation that you’ll be able to make up the difference on accessories, consumables, or other add-on items, to achieve your stated goals for the sale?

Your offer needs to be a win-win for both you and your customers. When you find a promotion that customers are interested in, ask yourself if you can afford to give it to them. If not, look at ways you can modify the offer so it becomes advantageous for both your organization and your customers. You may find that bundling items together or partnering with suppliers will help make your sale pencil out.

Promote Your Promotion

Once you’ve defined your audience, it’s time to spread the news about your sale through the appropriate media.

Rally your current customers with:

  • In-store signage
  • Word-of-mouth by employees
  • Flyers through slipped in with purchases
  • An email or phone campaign
  • Attract new customers with:
  • Newspaper ads
  • Website announcements
  • TV commercials
  • Radio ads, etc.

Be sure to start promoting your sale far enough in advance so your audience can get the message multiple times before your sale begins. Timing can make or break your sale.

The Psychology of Scarcity

Research has shown that the perception of scarcity can make anything more desirable.
In 1975, Stephen Worchel and his colleagues put two identical jars of equal size before participants. One with two cookies, one with ten cookies. Even though the cookies themselves were identical, subjects found the contents of the jar with two cookies more desirable because these cookies were perceived as being in short supply. These results have been repeated multiple times since then.

As you can see, scarcity is a strong psychological trigger. We humans pay attention when we feel we’ll miss an opportunity to attain something that would normally be out of our reach or unavailable at a later date. A promotion with a limited-time offer or tied to a limited-quantity item will trigger that sense of urgency in the consumers you are trying to reach.

The Big Money is in The Small Things

You’ve targeted your audience, promoted your sale, and customers are streaming through the door. Congratulations! Not only have you created a successful promotion, you have also created an amazing opportunity to generate some add-on sales and do some up-selling.

Chances are, you’re making little (or nothing) on the sale item. So, send it out the door accompanied by one or more accessories. That circular saw may come with a general purpose blade, but the customer who intends to use it to slice into a sheet of plywood will thank you for sending her home with a blade designed to cut with minimal splintering. Their project will look better; you’ll save them from frustration, as well as an additional trip to buy the correct blade, and they’ll remember the recommendation by the expert at your store. It will be possible to turn a profit on a sale that might not have otherwise generated one. If they’re going to need extras, they should be buying them from you, not a competitor. Get ‘em while you got ‘em!

Why not point out the beneficial features of similar items that are not on sale? Once consumers understand the advantages, it might be in their best interest to purchase the more expensive item. Train your staff and incentivize them to take advantage of the opportunity you have created.

Automate the Markdown Process

Paladin users have the ability to automate all the price changes. The PromoBuilder™, a tool built into Paladin Point of Sale, allows you to set up your sale weeks or months in advance. Reduce prices for individual items, entire classes, or whole departments with a few mouse clicks. Once the end date of the sale has passed, all sale prices are automatically returned to their normal price. PromoBuilder will give you extra time to focus on promoting your sale, training staff, ordering additional inventory, and everything else you need to do to get your store ready for the big day.

With a little advanced planning, your promotions can help your business in a variety of ways. A well-executed sale can enhance your visibility to consumers, help you showcase your knowledgeable staff, and highlight the variety of services you provide to customers in your community. To maximize the benefit to you and your customers, don’t overlook the opportunity to engage with customers, determine what they are looking for, and send them home happy in the knowledge that they found exactly what they need.

Head over to paladipointofsale.com to find out more about PromoBuilder™ and other features of Paladin Point of Sale.


By George Maginnis

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