2 Tricks of Successful Businesses

successful businesses tricksTake a look at the web nowadays. What do you see? Large companies with a huge presence online. What does this mean for us small businesses?

It’s getting harder to compete with these big-box companies.

To compete we need to play on the same level. Do what they do.

So, what’s their trick?

Using Social Media to Its Fullest Extent

A good reputation is important. Information about your company is valuable to your customer, and feedback is important to you. Social media is a great way to share facts and opinions about your store. As the world continues to adapt to new technology, customers become more attached to online sources. Appeal to this crowd by starting up your own Facebook page and becoming active on other social media sites.

While diving into the world of social media marketing can be intimidating, it doesn’t have to be. You don’t have to jump into the deep end of the pool. Just dip your toe into the water. Go ahead and start up a Facebook page. Focus your attention on one site and work with it slowly. Learn how to get engaged with your customers, and you will gain clients as well as a friendly reputation.

Paladin has been focusing on social media with our blog, Facebook, Twitter, and Google+. These sites have provided us with a way to share information about our company and build relationships with our customers. Traffic to our blog has tripled. This is just one example of how the media can help promote your store.

With all the extra traffic and exposure for your store, social media is definitely worth it!

Go Mobile

We now have phones that allow us to access work, games, and documents through mobile applications. These apps are made to look pleasing on smart phones, tablets, and other mobile devices. Optimize your site for mobile viewers. It’s worth the time and investment.

It’s also a good idea to find mobile apps that help you manage your store from home, at work, or on the go. A good example of this is the Paladin POS mobile app. Store managers can log into their POS system from their mobile device, eliminating the need to be at their store to stay updated. Going mobile helps your customers as well as your store.

Increasingly, customers are using their mobile devices to shop. You don’t want miss  this opportunity to draw more business to your store.


It is beneficial to follow the trends of leading stores and companies. Using social media is one way of reaching out to customers. As a small business, it can be difficult to compete with big-box companies.

To keep your store growing, here are a few tips that we can glean from them.

  • Use social media sites like Facebook, LinkedIn, Twitter, and Google+
  • Interact with customers as often as possible online
  • Optimize your website for mobile viewers
  • Use mobile apps to manage your store from afar

Social media promotes your company and gives customers a way to get to know your business. Mobile pages make your store accessible to customers as they use their handheld devices to shop.

By using both of these plans, your store can continue to grow and stay ahead of the game. Do what the successful businesses do.

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