“The lowest price wins!” Or does it? In recent years, the retail industry has experienced a dramatic shift. Pricing wars have taken a backseat to consumer experience in outmaneuvering the competition.
Customer-employee interaction plays a large role in this experience. Customers have been trained by today’s technology to expect instant gratification, personalization, a broad product offering with the ability to narrow results, and superior customer service. Meeting these expectations starts with recruiting quality associates with exceptional talent, training them to focus on customer rapport and giving them the technology necessary to over deliver. As digital and physical environments become one, investing in a customer-centered culture will allow you stay ahead of the competition. Human interaction will only become more powerful as the world around us turns virtual.
Leticia Stryker, Art Director