Business of Excellence: Butler Lumber

Business of excellenceCompany: Butler Lumber, Pipe, and Stone
Owner: Ron Star
Location: Maynard, MA
Years in Business: 43

Butler Lumber, Pipe, and Stone is a family-owned business located in Maynard, Massachusetts, 25 miles west of Boston. In addition to lumber, pipe, and stone, they carry a variety of hardware, tools, and complete septic systems.

Being a local business with a long history in the community sets them apart from their competition. Great customer service, quality products, competitive pricing, and a staff with deep product knowledge, keep their customers coming back year after year. Continue reading

Every Customer is a VIP with a Loyalty Program

rich rewards-01

Considering a rewards program at your business but don’t know where to start?

One of the many benefits to being a client of Paladin Data is access to our Rich Rewards customer loyalty program. We make it easy to get your program up and running:

  • Royalty free program with no annual fee
  • One time set up charge
  • Membership cards, key tags, signage, application forms; everything you need to run your program is affordable and available on the Paladin web store.
  • Custom branding available

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Vantiv Award

vantiv awardAs a tribute to our ongoing efforts to make credit card transactions as secure as possible for their clients,Paladin Data Corp has been recognized by Vantiv payment processing for participation in the “Race to 100” competition. Points were awarded to participants for meeting a variety of requirements including:

  • Quality Integrated Reseller (QIR) certification
  • Payment Application Data Security Standard (PA-DSS) certification
  • Creation of events, marketing materials, and webinars promoting increased security solutions to customers.
  • Adding new secure payment processing customers

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Executive Perspective: Mapping Your Technology Journey

RyanDunnThe great promise of any technology is to somehow enrich our lives — to make us more efficient, productive, and connected, allow us to explore new things, or to have more inventive ways to spend our leisure time. The internet has given users access to amazing amounts of information. Mobile devices connect users to that same information anywhere, anytime. In order to take advantage of our increasingly connected world, it’s important to embrace the idea that technology is here to stay and to figure out a way to make it work for you. Continue reading

New Tech: Taming the Titan

Funny guy hiding behind a computer keyboardThere are many reasons why you might want to pick up and learn a new piece of technology. Perhaps you want to learn a new skill, do a job more efficiently, or have a better way to stay in touch with friends or family. The piece of technology you choose may be able to do a lot of things. You probably don’t need to master each and every one. You may only need to acquire enough knowledge to accomplish a short list of tasks. After all, you don’t have to know how to build a watch to tell time. Continue reading

Double Whammy – Benefiting from Cross-Promotion

cross promotionYou have probably seen cross-promotions before. A McDonald’s Happy Meal often comes with an action figure related to the newest Disney movie. You have heard phrases like, “official candy bar of the NFL” or “official soft drink of major league baseball.” These are examples of how well-known companies work together to increase their reach into each other’s markets. Cross-promotions allow companies to share the cost of the promotion and benefit from the reputation and credibility of their partner. Continue reading

Paladin Tech Buzz: Logos

Tech buzz - Logos

“A brand for a company is like a reputation for a person.”
Jeff Bezos

The Big Deal of Branding

Branding is not a single component. It is a story… the tale of your offerings and relationships, your culture and values. In this new world of price-matching, customers are still willing to pay for the consumer experience. Your branding tells them what you have to offer and why they should come through your front door. Continue reading

Reading Customer Body Language Increases Sales

body-languagePresent in every human interaction, body language provides a view to what’s below the surface. Learning to consciously read your customers’ body language can significantly impact sales.

While not an exact science, the sum of signals is a powerful indicator of what your customer is thinking and is a great guide for timing your persuasions.

Here are some basics to get you started: Continue reading

Business of Excellence: Russell’s Pharmacy

Business of excellence

Company: Russell’s Pharmacy
Owner: John Gallizzi
Location: Detroit, MI
Years in Business: 31

Russell’s Pharmacy of Detroit, Michigan, is uniquely located in a multi-use office building amid a neighborhood surrounding.

Setting them apart from traditional pharmacies, Russell’s Pharmacy also serves as a convenience store for the building’s office personnel. Continue reading

Best Practices: Moving to Windows 10

moving to windows 10Paladin Point of Sale General Release 9737 is the last release supporting the Windows XP and Windows Vista operating systems. When the next General Release is installed, some or all of the Paladin Point of Sale software may no longer work on PCs that are running Windows XP/Vista. It is in your best interest to run a newer Windows version. By continuing to use older Windows operating systems, you expose yourself to significant security vulnerabilities and limited functionality. Additionally, Paladin Point of Sale can now utilize the advanced features of newer Windows versions. Continue reading