Ready-made gift bundles.
Save your customers time by creating prepackaged collections for the usual recipients on their gift list, as well as the hard to buy for ones. And make it personal – “Your dad will love this.”
Charitable gifting program.
Partner with local non-profits or churches to set up a pay-it-forward display of cards with names and needs of the disadvantaged, such as elderly ones who need simple repairs or services done that require products your store just happens to carry.
Give a gift, get a gift.
Make the “…but I really want one of these too” process guilt-free with a buy one as a gift, get one free for yourself promo.
Free warm cookies and cider.
Who doesn’t love the smell of baking cookies? Warm cookies bring feelings of comfort and comfortable customers buy more.
Cards, wrapping paper, and ribbon available at checkout.
Even if you don’t usually stock these items, having them by the register can save your customers an extra stop. And hand out free gift bows branded with your logo for an additional marketing punch. Goimprints.com offers various color options.
12 days of deals.
Offer a deeply-discounted item each day and give a “free entry with purchase” for a grand prize drawing on day 12. Market the list of deals ahead of time.
Make it fun by promoting a limited number of special coupons hidden throughout the store. The lucky ones who find them get to use them at checkout.
By Leticia Stryker